Paid Social
Paid campaigns where your audience already spends its time.
Meta, Instagram, LinkedIn and the other platforms that fit your audience. I build and run the campaigns myself, and every month you get a report showing what came in and what it cost.
01 // Method
Paid social is mainly for clients on a retainer, where campaigns get ongoing attention. It also works as a one-off for a launch or a seasonal campaign with a fixed start and end date. Campaigns are set up in line with the strategy, then checked and adjusted regularly: audiences, creative, budgets and the pages they send people to.
02 // Deliverables
Campaign structure and audiences. The ad creative and copy, with video and photography where needed. Conversion tracking. Ongoing optimisation, and a monthly report on spend, results and cost per result.
03 // Value
Your budget reaches the people most likely to act, on the platforms they already use, and you can see what it brought back.
04 // Process
- 01
Discovery.
The goals, the budget, the audience and the platforms.
- 02
Set-up.
Campaigns, audiences, creative and tracking.
- 03
Launch and optimise.
Live, then adjusted regularly on the data.
- 04
Report.
Monthly, on what came in and what it cost.