Outdoor & Print
Outdoor and print campaigns, from planning to delivery.
I facilitate outdoor and print media ad campaigns, from planning to design and working with vendors to see it done.
01 // Method
Planning first: what the campaign is for, where it runs and what the placements cost, so the spend is decided before anything is designed. Outdoor and print are unforgiving — the artwork is fixed once it is produced — so the thinking has to happen up front.
Then design to each format’s own specification, and delivery. I source and brief the vendors, handle the artwork and proofs to their requirements, and stay on it through production and installation.
02 // Deliverables
A media plan with placements and costs. Artwork designed to each format’s specification, supplied print-ready with proofs approved. Vendor sourcing and briefing, production oversight, and confirmation the campaign went up as booked.
03 // Value
Outdoor and print reach people where digital does not, and they still carry weight that a feed does not. Planned and produced properly they run without the errors that are expensive to fix once something is printed or posted.
04 // Process
- 01
Plan.
The campaign, the placements, the formats and the costs.
- 02
Book.
Vendors sourced and space secured to the plan.
- 03
Design.
Artwork to each format’s specification, on brand.
- 04
Production.
Proofs, print-ready supply and vendor liaison.
- 05
Installation.
Oversight through to it being up, and confirmed.