Logo Design
Logo design is my favourite. It’s the soul of a brand.
Beautiful, strong brand identities that work for the client and are fun for me to create. I enjoy both brand-new logo concepts and rebranding projects.
01 // Method
I create three to five concepts for you to choose from. Around sixty percent of clients proceed with one of the first concepts. For the rest it’s usually minor tweaks, though sometimes I’m happy to explore more dramatic iterations. I allow a limited number of revisions to prevent time-wasting, and rarely need them all, because clients trust the vision.
02 // Deliverables
Logos are exported in the relevant file formats: PNG, SVG, PDF and JPEG. Clean file formats and folder structures, with clear documentation.
03 // Value
The logo is the mark people remember. It has to work at every size and everywhere the brand shows up, and it sets the tone for the visual identity that follows.
04 // Process
- 01
A call.
A phone or video call to talk through the brand and the scope.
- 02
Discovery.
What the brand stands for, who it’s for, and what the mark has to do.
- 03
Concepts.
Three to five concepts, presented properly.
- 04
Refine and export.
A limited round of revisions, then the clean export with documentation.