Visual Identity
Visual identity is where the logo comes to life.
Correct application across the various touchpoints of your brand, from physical ones like business cards and roller banners to social media branding, for a clean and consistent look across all the platforms your brand exists on.
01 // Method
I often send the client two to three concepts of how the brand might look, as part of the logo design project. I create visual identities that are practical for the client to manage, rather than highly ambitious, complicated brand mechanics that the client doesn’t have the time or capacity to manage.
02 // Deliverables
The logo applied across your brand’s touchpoints: physical, like business cards and roller banners, and digital, like social media branding.
03 // Value
A clean and consistent look across all the platforms your brand exists on, and an identity that is practical to manage, without compromising on the standard and quality of design.
04 // Process
- 01
Logo first.
Visual identity follows the logo design project.
- 02
Concepts.
Two to three concepts of how the brand might look.
- 03
Application.
The chosen direction applied across the touchpoints.
- 04
Handover.
Files and documentation, ready to manage.