Ads & Content

Campaign creative starts with the idea, then the copy and the visuals, then the variations each platform needs for testing. It gets refreshed as the results come in.

Content is the messaging, templates and layouts your team keeps producing from: social posts and stories, documents, presentations, email. Both come from the visual identity and the assets and templates, so a paid campaign and an organic post look like the same company.

It can be a one-off for a team running its own campaigns, part of a campaign I am running, or direction only — if you have people who can make the work, I set what the ads and content strategy should be and they execute it.

The campaign idea. Ad copy and headlines. Static and video creative in the sizes each platform needs, print and outdoor artwork where the campaign calls for it, and variations for testing with refreshes over the campaign’s life. Brand messaging, and content templates and layouts for the channels you use: social posts and stories, documents, presentations, email. Blogs and long-form where the search work calls for it.

Ads that look like the brand and say the right thing, tested against each other so the budget goes on the ones that work. Content that says it consistently between campaigns, from templates your team can keep using.