Brand Guidelines
Brand guidelines are the documentation for your visual identity.
How the logo and the identity are applied correctly, written down clearly, so anyone working on the brand can keep it clean and consistent without asking me.
01 // Method
Guidelines are written up at the end of a logo design or visual identity project, once the identity is settled. I keep them practical: what the client actually needs to manage the brand, not a long document nobody reads.
02 // Deliverables
A PDF covering the logo and its variations, clear space and minimum sizes, colours, typography, imagery and the main applications, with clear do’s and don’ts. Delivered alongside the logo files and templates in a clean folder structure.
03 // Value
Consistency. Whoever designs for the brand after me, in-house or another supplier, has a clear reference, and the identity stays correct across all the platforms your brand exists on.
04 // Process
- 01
Identity settled.
Guidelines follow the logo and visual identity work.
- 02
Draft.
The document is written up and laid out.
- 03
Review.
One round of revisions with the client.
- 04
Handover.
The PDF, with the logo files and templates.