Labayk's existing brand was very generic and there was no clear USP for people to download the app. The founder of the app wanted me to help create a brand and digital strategy to help Labayk in a better direction.
I held one-to-one consultations with the client to define Labayk's purpose, objectives and audience. During the discovery, we learnt that the existing brand identity would be an obstacle to connecting with the audience. We designed a logo and identity that was bold and refreshing, including meaningful symbolism in the icon.