Digital Boost wanted to revamp its visual identity to be more refined and in line with its brand values and intended audience. They already had an existing logo with significant traction, so we didn't want to radically change the logo in a way that would disrupt their existing influence.
We redesigned the logo by refining subtle details in 'the spark' shape and introducing a friendlier colour palette, alongside a new typography system. We created several mood boards to help the client make more informed decisions about the look and feel of the brand. As part of the revamp, we created icons, illustrations, documents and social media templates so that the client could implement and manage their own brand.