Ancient Ether
Ancient Ether
Ancient Ether is the blog and thought space of Ary Nassiri, an Islamic geometric artist based in California. Ancient Ether is part of Ary's personal brand, with a standalone landing page as part of the wider website.
September, 2025
California
Problem
Ary really wanted to use the term Ancient Ether for his personal brand, but understood the confusion it causes.
Solution
After much deliberation, we chose to proceed with creating a personal brand based on his name, with a secondary brand exclusively for his blog.
Reflection
The website has been received positively by people who've visited. Ary was thrilled with the logo for Ancient Ether.
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