Kash Akhtar

Kash Akhtar

Dr. Kash is one of europe's leading orthopaedic surgeon. He approached me to create a personal brand and website to highlight his multifaceted activities as a surgeon, founder, podcaster and more. He wanted a personal brand that reflected his specialism in sports injury, with the vibe of a HealthTech founder.

December, 2024

London

Role

BrandingDesignUI / UX DesignWeb Development

Type

Client Work

Problem

Kash needed to create an identity to distinguish himself from his peers, as a more energetic and modern leader in his fields. Moreover, Kash needed to create a digital presence that encompassed all his activities - not just limited to his role as an orthopaedic surgeon.

Solution

I developed a personal brand identity and digital strategy to help Kash position himself with an impactful personal mission statement 'Improving Mobility. Empowering Lives.' With the brand strategy defined, I created a monogram that captured multiple concepts; the initials of K A as well as the form of someone running, whilst keeping the angles sharp like a surgical scalpel. I opted for steel blue and orange as the colour palette to create a sporty dynamism. Lastly, I created a website with bespoke and beautiful animations and interaction design, using Wordpress and GSAP. The site is fast, feels smooth to use and most importantly serves as a space for Kash to let the world know about what he does in a sleek manner.

Reflection

The end result is a bold brand and dynamic website that communicates the energy that Kash wanted!